Auburndale FL, January 9, 2023 – FI-FOIL® announced today that Rodney (Rod) Miller has been appointed Chief Executive Officer (CEO). An experienced leader in building materials, Rodney will succeed William (Bill) Lippy and assume responsibilities on January 9, 2023. Bill Lippy has been a significant leader in the industry, notably driving awareness and growth of the reflective insulation sector for 27 years and as CEO has led Fi-Foil to achieve over 250% growth in the last 10 years. He will continue his role on the Board and act as Strategic Advisor for the company.

Rod Miller brings a proven track record of executive leadership. He has been integral to driving steady growth at several mid-cap companies and is adept at managing and leading teams through acquisitions. Prior to coming to FI-FOIL® Rod was the Chief Commercial Officer at Southern Siding and prior to that President of Custom Window Systems.

Validor Capital Managing Partner and Board Chairman Matthew Kaufman said, “ Rodney has an impressive record of delivering results. We are excited to have him carrying the momentum at Fi-Foil and look forward to our continued growth in the years ahead.”


About Fi-Foil Company
A leader in the industry, Fi-Foil is a manufacturer and distributor of high-performance reflective insulation products and systems. Fi-Foil offers an extensive line of cost-effective solutions to improve energy efficiency and comfort in residential, commercial, agricultural, and institutional buildings. Products are ASTM tested and backed by third-party verification. Fi-Foil is committed to sustainability and the advancement of green building technologies for more efficient, resilient buildings. Service. Integrity. Innovation. Celebrating 40 years. To learn more visit

About Validor Capital
Validor Capital is a private investment firm that provides liquidity to family and founder-owned industrial, manufacturing, and service businesses in the lower middle market. We seek situations where we can partner with management teams to leverage our combined expertise and deep industry relationships to create significant value. For more information, please visit

Media Contact:

Sherri Riccio
Director of Marketing
D 863.268.7361

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